Tag: price to win

There is no serious alternative to Price to Win, since nobody is employed to ‘Bid to Lose’. Whenever a bid is submitted, you assess its likelihood of winning. This may be a quick and unstructured assessment, but it inevitably happens. Price to Win is a structured process that is measurable and repeatable. The alternative to doing a Price to Win is guessing. We assert that doing Price to Win as a structured process will achieve better results than guessing.

Whether a cost engineer is pricing a competitive bid, or trying to get a new product to market, estimating accuracy will determine success or failure.